Digital change for Plymouth Chamber | 02.04.14
by Richard Smith, Plymouth Chamber Director
As the current Chair of the Plymouth Chamber of Commerce Marketing and Communications Group it has been a pleasure to be involved in the development of our communications strategy over the last couple of years.
Corporate entities across all sectors are finding it increasingly necessary to invest resource in communications and this is particularly the case with a membership organisation. Our members are our lifeblood and it is therefore essential that we are able to keep in touch with them through a variety of fast and efficient means.
This year we have been working hard to upgrade our on-line presence. A new website is to be launched at the beginning of April and, in addition to providing much improved access to our services and information, it will be far more interactive. As we increasingly work with regional and national partners, assisting in improving the business environment, locally, regionally and nationally, easier and faster access to information and opinion is essential.
An important role for any Chamber is to lobby on behalf of its members, to influence key decision makers wherever they might be physically located. It is also now vital that a website should be mobile friendly, enabling ease of access at work, at home or on the move.
Importantly the new website is but one component part of a wider integrated communications process. Chamber e-mail communications will also be changing. The distribution of e-mailed information will be targeted more effectively by allowing members to determine which of our e-mailed newsletters to sign up to, a facility which can be accessed from a members-only area of the new website. It stands to reason that not every business will want to receive every single piece of information emanating from the Chamber offices. Most of us are bombarded on a daily basis with e-mails, many of which won’t even be opened but are deleted without delay. Choose which e-mails you want to receive and have the ability to change your preference yourself at a time of your choosing.
For some time, as a result of improving cofidence and a return to growth in the wider economy, marketing investment across most sectors has been increasing. The main beneficiary has been internet marketing and following the recent difficulties with road and rail transport experienced on the South West peninsular the digital highway does seem particularly appropriate.
These changes are a significant move forward for the Plymouth Chamber and represent an investment in the future which will benefit our membership with immediate effect. The Chamber also, of course, utilise social media communication channels and you can keep up with what is happening in a very immediate way though Facebook, Twitter (@Chamber_Devon) and LinkedIn.
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